Sometimes the lack of a framework is a barrier

There has been a lot of discussion about Neil Williams outline corporate twitter policy in recent days.

It can be easy to see policies and frameworks as putting up barriers to free flowing conversations – and some do. But as Steph Gray perceptively notes, not all frameworks and policies need to do that – in fact, many can be barrier-busters.

Overcoming the many hurdles to being an interactive organisation may well involve introducing new policies. The challenge is to make these policies than enable and guide, rather than policies that block and stiffle.

That’s the balance Neil seems to have struck in his corporate twitter policy, and the sort of thing we need to see more of.

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